Brand Identity

Client: Optima Technology Solutions

Brand strategy, identity, illustration, communication materials - corporate brochure, product brochures, website design and programming, newsletter, exhibition stands, e-communications.


Working closely with the client to develop a brand identity for a new emerging visionary IT company wanting to differentiate and stand out from the category norms of the IT sector.

The identity is based on binary code (dots and dashes) a familiar IT language among techies, but given a contemporary twist and approachable humour to appeal to non techies alike. The key differentiating beliefs of the company are brought out in the use of illustrations seen throughout the materials.