M.E.C.A The Back Institute

Client: Back specialists Dr Jeffrey Anderson - Founder and CEO,
Amy GiaQuinto COO - USA

Logo design, stationery.


American back specialists who have developed products and solutions for people with back problems commissioned B&b to develop a new identity that encapsulated the essence of the acronym for MECA - Mobility, Elasticity, Core Stability and Adaptability.

The logo was developed to show the core of a spine as an icon that can be used on products, website and literature.